Be Fearless In The Pursuit Of What Sets Your Soul On Fire
I know for certain that it takes a huge amount of courage, perseverance and passion to follow your heart and pursue a lifelong dream. Not all woman are fortunate to be able to do so, but and after having dedicated 20 years to the family business and taking time out to raise our three children, I knew I had to acknowledge that little voice inside which simply wouldn't leave me be and begin setting plans into place to become an entrepreneur. It was amazing and daunting all at the same time, the day I finally took the leap of faith and registered a business, carrying my own name. My eternal love for all things beautiful and my desire for every woman to feel special and beautiful really pushed me to start creating my own line of hand crafted jewellery. That, and my obsession with all things sparkly, shimmering and shiny since I was a child! I was trained in the craft by renowned goldsmith, Deirdre O’Donnell, and decided to use only the best 925 Sterling Silver, 18ct Gold, stunning semi-precious stones & AAA Swarovski Crystals.
However, it's one thing to dream it and another to achieve it, and I am the first one to admit that the prospect of putting yourself out there was incredibly daunting. I was absolutely petrified in the beginning! But, little by little and step by step, my confidence grew and as I developed my first collection, I began approaching suitable shops, attend trade fairs and worked very hard to get my name known to retail buyers, magazines and stylists. I had to overcome my insecurities and self doubt, and truly push myself into the line of fire and, as I did so, I immediately began to see fantastic results. Confidence is contagious, as they say, and I am convinced it is so too. Jo Harpur Jewellery is based on the belief that each and every woman deserves to feel beautiful, sophisticated and graceful and, I therefor have created my designs to be affordable, stylish and precious, perfect for treating yourself to something special or to gift to a dear friend, mother, sister or daughter.
When it comes to dreaming big, I took it to new heights, literally, as the best-selling jewellery brand on Aer Lingus two years running, the sky really was the limit. Subsequently gaining a contract with South African Airways, it was then, I truly understood that I had something special in my hands.
We are so, so delighted to be supported by Kilkenny Design Group nation wide and are represented in all their stores. Their strong & dedicated marketing team are undoubtedly a great force to be reckoned with and we are blessed to gain more and more exposure through their advice and encouragement each day.
Having been selected as "Thought Leader In Design" by Business All-Stars Foundation 019 "Small Business Of The Year" by Irish Women's Awards, we are determined to keep going, keep creating beautiful and elegant pieces for all women across the globe. xx/Jo
Meet The Team
Hita Prem Marketing & Communications Manager
Kajsa Kinsella Business Development Manager
The Importance Of Loving What You Do
For me, this is what makes my heart beat that little bit faster, fulfilling my dream as a creator of beauty is what makes me jump out bed in the morning and the thing that allows me to express who I truly am. Getting to the point in life where you are able to work with what makes you happy is a blessing and a joy you simply cannot buy. Discovering your path in life is a journey you will have to travel on your own and from the bottom of my heart, I hope you too will find what makes you wake up every day with a smile on your lips. /Jo